Launching a new, open-access program (in our case, the models behind Collabra and Luminos) is no small task, as many people at these conferences would attest to. In the case of Collabra, launching a journal that obviously intends to challege a particular point about the economics of scholarly publishing opens up a vast pipeline of commentary, support, and criticism—some of it public, but a lot of it private.

I will use this keynote to comment on conversation topics familiar to us all: where I think scholarly publishing is headed, what is happening in open-access publishing and library publishing, and how the two can support alternatives to commercial publishing. But it will not just be a horizon scan and landscape review, but a deep, transparent look into the principles that drive our OA activities (especially Collabra), how it has been going, what people have told us, and how it will need to (already) adapt—all with a healthy sprinkling of honesty and real examples. In addition I will discuss how many thirteen years at Elsevier prior to UC Press (a) drove me to join Collabra in the first place and (b) deeply influence how I believe we might all effect the change that so many of us agree needs to occur.