Miranda Phair, "The Terrible, Horrible, No Good, Very Bad Open Access Week"

2023 marked my very first Open Access Week as a scholarly communications librarian. I planned outreach efforts and programming to celebrate, but with the exception of one aspect of the outreach campaign, it was an abject failure. In this presentation, I discuss where I went wrong the first time around (and where I went right in the case of the one success) and how I used these lessons to develop a better strategy for this year’s Open Access Week. Despite the challenges of being on a campus that isn’t particularly knowledgeable or enthusiastic about Open, I have learned from my failures and determined a better way to meet the community where they are to promote open scholarship efforts.

Kate Sheridan, "Developing Marketing Plans for Open Access Publications: A Library Publishing Perspective"

Disseminating and promoting open scholarship is a critical part of the publication cycle — but developing and supporting marketing workflows for open access publications can present a variety of challenges for library-based publishing programs. In this presentation, I will discuss why open access library publishers should market their publication and cover some considerations and best practices for developing marketing plans, including identifying internal and external stakeholders, evaluating opportunities and challenges of different content types, and connecting marketing efforts to publication-specific goals. I will also discuss recent updates to the marketing workflow used by Publishing Services at the University of Minnesota Libraries and the impact of those updates.